This concept work is a self-directed video I created for an academic coursework. It’s not an official advertisement, but rather a creative exercise in branded storytelling—focusing on how to communicate a brand’s values in a meaningful, emotionally-driven way without relying on direct product promotion.

This is a concept promo video I created for Graination Photo Lab, an independent photo lab based in Toronto. The goal was to produce a short, engaging piece that showcases their services and could be used as a social media reel or story. While this isn't an official commission, the concept was developed with the brand’s real offerings and aesthetic in mind.