This is a concept promo video I created for Graination Photo Lab, an independent photo lab based in Toronto. The goal was to produce a short, engaging piece that showcases their services and could be used as a social media reel or story. While this isn't an official commission, the concept was developed with the brand’s real offerings and aesthetic in mind.

The video was designed in a 9:16 format for platforms like Instagram Reels and Stories, with a 60-second time limit in mind. I shot the footage using multiple angles to capture the lab’s vibe, services, and process. Edited in Adobe Premiere Pro, the final cut includes background music, sound effects, animated text, and graphic transitions to keep it visually dynamic and engaging. I also incorporated the company’s logo to keep the branding consistent throughout.

This project was a great opportunity to explore short-form video production with a focus on storytelling, branding, and audience engagement in a fast-paced, digital-first format.